Collaboration combines S.M. Osgood’s world-class sales organization and market relationships with ROBRADY’s design, engineering, prototyping, and production capabilities
SARASOTA, Fla. and ELKHART, Ind. — September 30, 2026 — ROBRADY and S.M. Osgood Company have formed a strategic partnership to expand product innovation resources for Marine and RV manufacturers across the continental United States.
The partnership brings together two complementary strengths: S.M. Osgood’s world-class sales organization, deep customer relationships, and understanding of the Marine and RV markets, and ROBRADY’s integrated capabilities in industrial design, engineering, prototyping, and production. Together, the companies can help manufacturers move from an identified market need or technical challenge to an advanced, manufacturable product solution.
For S.M. Osgood, the relationship expands the range of solutions its team can bring to customers. The partnership complements the components and technologies S.M. Osgood already represents with access to ROBRADY when a customer opportunity calls for a more complete aesthetic and functional solution — whether that means evolving an existing product, creating an advanced concept, improving the user experience, or developing an entirely new physical product.
The collaboration is designed to help manufacturers explore ideas that can meaningfully differentiate their products and create opportunities for category-leading solutions. By connecting S.M. Osgood’s market insight and customer access with ROBRADY’s creative and technical development capabilities, the teams can engage earlier in the innovation process and work together to translate customer needs into tangible concepts, prototypes, and production-ready solutions.
“S.M. Osgood has built an exceptional sales organization because their team understands the market, the customer and the opportunities in front of them. Pairing that insight with ROBRADY’s experience developing innovative products creates a powerful combination. Together, there is an opportunity to identify unmet needs and turn them into advanced aesthetic and functional solutions with the potential to lead their categories.” — Rob Brady, CEO and Design Director, ROBRADY
ROBRADY brings more than three decades of product development experience to the partnership, including an extensive track record across marine, watercraft and recreational products. The company has developed products and solutions for leading companies including Yamaha, Polaris, G3 Boats, White River Marine Group, Bennington Marine, Caudwell Marine, UFlex, Shakespeare and Ameritex. That experience spans physical product design, engineering, user experience, prototyping, and production — providing a strong foundation for developing solutions that are both visually distinctive and functionally meaningful.
“Our role has always been about understanding what our customers need and bringing them solutions that help move their businesses forward. Partnering with ROBRADY expands what our team can bring to those conversations. When an opportunity calls for something beyond an existing component — a new aesthetic, a functional innovation or an entirely new product concept — we now have a proven development partner that can help take that opportunity much further.” — Brandon Dekker, President, S.M. Osgood Company
Under the relationship, S.M. Osgood will represent ROBRADY’s design, engineering, prototyping, and production products and services for the Marine and RV industries. The companies will coordinate sales efforts, customer opportunities, marketing support, and technical engagement as programs develop.
The result is a more connected path between what manufacturers are hearing from the market and the resources needed to create the next solution: S.M. Osgood can help identify the opportunity and understand the customer need, while ROBRADY can help humanize, visualize, engineer, and commercialize the response.
About ROBRADY
ROBRADY is a product firm, production group, and capital team headquartered in Sarasota, Florida. For more than 30 years, ROBRADY has helped organizations bring research to reality through industrial design, engineering, UI/UX, electronics and software development, rapid prototyping, design for manufacturing, production coordination and commercialization. The company has earned more than 70 international and domestic design awards and works across marine, transportation, industrial, medical and consumer markets.
www.robrady.com
About S.M. Osgood Company
Founded in 1961, S.M. Osgood Company is a 100% employee-owned manufacturer representative serving the Marine and RV industries. The company provides an experienced sales force along with customer support, engineering support, project management, marketing and design, warehousing and delivery. S.M. Osgood maintains a strategically located warehouse in Elkhart, Indiana, to support its manufacturers and customers.
Media Contact
Jennifer Jensen
Business Development Manager
ROBRADY design + production + capital
jjensen@robrady.com
941.718.9739
