Knowing who you are. Showing who you are.
ROBRADY design’s “research to reality” approach doesn’t end at the finished product, but extends to how the consumer sees—and feels—about that product.
For XTools, we developed the iconic name and color palette—blue and green with a striking spot of orange that can be “seen from space.” We also developed packaging that let consumers try out the products and communicated technical information that announced the XTools as more than just equipment for fishermen but “advanced lightweight tools” positioned to dominate the market and expand beyond
