Capabilites

Successful industrial design is the nexus of art and science, combining engineering with emotional response, manufacturing with marketing, and form with function. The power of industrial design is the ability to humanize product design and breathe life into brilliant concepts.

ROBRADY appreciates the synergy between design and engineering inherent in every successful product. From the first sketches through the final roll-out, our team continually evaluates both engineering and process to ensure we’re meeting all regulatory standards from ASME to UL while also delivering effective solutions to satisfy the needs and desires of the marketplace.

At ROBRADY, our multi-disciplinary culture and design thinking methodology shapes everything we do. Each iteration combines our engineering and design expertise into highly efficient and cost-effective prototypes—from fast-turn ergonomic models used for validation to more polished versions that offer a look at the finished product to come.

User interface and user experience (UI/UX) is a critical feature of instrumentation and visual displays in everything from cars to marine craft to industrial equipment, down to your smart phone app. Our expertise in graphic and interactive design also includes an understanding of the growing impact that VR, AR, and MR technology has on human-machine interface (HMI). This allows ROBRADY to stay at the forefront of a constantly evolving field of design.

We manage every aspect of design, development, and production. From product requirements to resource allocation, we establish clear objectives and deliverables, set sustainable timelines and effective metrics so our internal and external stakeholders can measure the success of ROBRADY’s research to reality process.