Graphic and Interactive Design

ROBRADY understands that graphic and communication design–both physical and digital–is crucial to bringing your message to the world. From developing brand identity to rejuvenating product graphics that extend the life of your capital investments, our extensive knowledge of industry technology and quick-turn processes will ensure your message is a shout among whispers.

ROBRADY believes that when you touch a product, it should touch you back. A positive user experience not only promotes the product; it also protects the brand. With this in mind, we create information architecture that lays the foundation for product-user interaction that is memorable, intuitive, even seamless.

Interaction begins with a look. At ROBRADY, we pay close attention to aesthetic styles, both current and classic, to ensure our designs are as easy to look at as they are to use.

Architecture entails how a product's components work together as a single unit and how that single unit works as part of a larger system to create an elegant and effective solution. Whether the solution incorporates sensors, devices, or apps, meticulous flow maps allow us to thoroughly chart how the overall design will work. From these, we rapidly generate wireframes to test and discover the best approach. Even at a stage where the design is little more than simple diagrams, user input is a vital part of our process.

At ROBRADY, optimizing the product means understanding the person. We create a User Persona through an ongoing and comprehensive array of interviews, focus groups, research, and testing. But just knowing who the user is isn’t enough. Next, we generate Use Case Scenarios to discover how the user interacts with the product and target the needs, objectives, and anxieties our design must address to deliver the optimal solution. By always maintaining our focus on the user, we can capture and accommodate insights throughout a process that more closely resembles evolution than development.

ROBRADY leverages profound understanding of design and broad technological expertise like a conductor melds different instruments into a symphony. Regardless of the platform, the system, or the device, we deliver solutions that create harmony between function and aesthetics. Our repertoire includes:

• Android
• iOS
• App Development
• Embedded Systems
• Web Development
• Devices