Research is crucial to the success of new product, packaging and merchandising. ROBRADY focuses on humanizing design thru the uncovering of un-met consumer and end-user needs, via both traditional and non-traditional research methods. In this area, our services include:
Brand Assessment – What do consumer think about your brand? How does your brand rank against the competition? Is your brand meeting it’s promise to your customers?
Ethnographic Research – Who are your customers? What are the psychological differences between Men and Women shoppers? Why do Hispanics (as an example) favor certain brands over others?
Observational Research – How do consumers use your products in the field? Are they using your products correctly? Are they “improvising” on usage with their own ideas?
Online / Internet Research – Engaging end users (targeted / demographically based) using algorithms to arrive at new product, logo, packaging and retail concepts to gain valuable market acceptance insight - ahead of a large scale roll out.
Shopper Psychology – How do consumer interact with your products at the point of sale? Why do they buy your competitors products? Why do they walk away from yours?