Creating experiences that generate sales

When XTools turned to our studio in preparation for ICAST, the world’s largest sportfishing trade show, we did more than build a booth…we created an experience.

We laid out a 10x10 booth complete in every detail from brochures and pop-ups to point-of-purchase mockups and an endcap fully stocked with prototypes detailed down to the UPC code.

By creating a fully realized experience, we empowered XTools to make a big splash at ICAST, reeling in $400K in sales.